I’m Rafa, a senior product designer based in São Paulo, designing digital experiences where good design meets good business.

ux/ui work cases

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Livelo Travel: Flights, Hotels
& Car Rentals Search

Memed - Redesigning the Prescription
Review Experience

My Design Handoff Process

Leroy Merlin - New Coupon Checkout Experience

get to know me

I’m Rafa, a Senior Product Designer based in São Paulo, Brazil, with 10+ years of experience across graphic design, branding, and digital products. I started my career in visual design and gradually moved into UX/UI, combining a strong visual foundation with a user-centered approach to create meaningful digital experiences.

Beyond design, I’m passionate about ceramics, art, music, and traveling. I love exploring new places, discovering different cultures, and finding inspiration in everyday life. I believe good design is not only about how things look, but also about how they work and the value they bring to people.

My resume