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Company: Memed Year: 2025–2026 Role: Product Designer How do you transform a critical, high-friction step in the medical workflow into a safer, seamless, and fully customizable experience for doctors? At Memed, we tackled the challenges physicians face during the final prescription review step—improving multi-document management, introducing real-time previews, and enabling custom layout themes for doctors working across multiple clinics. From prototyping key interactions wit

Company: Leroy Merlin Year: 2023–2024 Role: Product Designer Context and problem Customers struggled to use coupons during checkout. Main issues Users didn't know they had available coupons or cashback Coupon rules were unclear and often caused errors Many customers tried invalid coupons Coupons could only be applied at the end of the checkout flow Impact: coupon application was the most frequent error in checkout. [Image: Erros in the cupom area in the checkout] Discovery I

Company: C&A Year: 2022 Role: Product Designer Context and problem The Direct Selling team relied on multiple third-party tools to manage sales operations. Because these systems were not integrated, users had to switch between platforms to complete basic tasks. Problems Fragmented workflows Manual monitoring of sales activities Limited visibility of sales performance Discovery We conducted interviews with: Sales representatives Admin users The goal was to understand: Daily wo

Company: AMARO Role: Product Designer Focus: Retail Experience, Omnichannel Year: 2022 Context When I joined AMARO as a Product Designer, I took on a new challenge in my career: designing experiences for physical retail. Until then, most of my experience had been focused on digital products. Working with AMARO’s Guide Shops gave me the opportunity to understand how digital products, physical stores, internal tools, employees, and customers come together to create a single exp